Graduated - 12.2024
Master of Science in Business Analytics

Graduated - 12.2021
Bachelor of Science in Entrepreneurial Studies

Designed and developed surveys for diverse industries, leveraging data analytics to provide actionable insights. Utilized Excel for data cleaning and refinement, improving data quality and response accuracy. Conducted both qualitative and quantitative analyses to uncover consumer insights and trends, driving data-backed recommendations for clients. Led data-driven decision-making processes by visualizing and presenting complex data using PowerBI, providing clear insights for business strategy.

Spearheaded the execution of strategic marketing initiatives, assembling cross-functional teams and overseeing project timelines, ensuring high-quality deliverables. Managed and optimized the production of promotional content, including email campaigns and newsletters, driving engagement and increasing open rates by 67%. Produced and managed five client webinars, achieving 80% attendance rates and securing repeat business and event expansions. Collaborated with teams to research and present competitive product positioning, utilizing data analysis to inform market strategies.

Conducted comprehensive industry research using databases such as IBISWorld, BizMiner, D&B Hoovers, and Statista to provide in-depth reports for entrepreneurs. Developed expertise in capital raising and angel investment landscapes, helping South Dakota entrepreneurs access critical funding and resources. Supported the planning and execution of the statewide “Innovation Expo”, contributing to the growth of the local entrepreneurial ecosystem. Delivered over 100 consultations to business owners, enabling the successful launch of more than 10 new businesses in Brookings, SD.